Even my wedding invitations
My passion for graphic design led me to design my own wedding invitations among many other ideas... And yes, I got married on a Thursday morning ;)
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My brand
Inspiration
Through brainstorming, I chose images that inspired the idea of "communication", "empathy", "conversation"... through the use of suggestive and rounded shapes, easily understandable and recognizable to the human eye.
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Sketches
After defining the brand strategy and setting the creative direction, I continued with some sketches to get an approach to the idea I had in my head.
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Color
With the sketch chosen and the vector done, I carried out a process of color exploration, each with its own story. Finally, I decided.
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Typography
The typeface chosen was ITC Lubalin Graph Std, designed by Herb Lubalin. A fantastic option to increase the prominence of my project and contrast straight shapes in the text, with rounded shapes in the isotype.
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Finalizing
I polished every detail of the vector to give it an optimal look both on a small scale and on a large scale so that it can be used in any asset.
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