Hi there!
My name is Edu, UX/UI designer focused on building brands and creating memorable digital experiences.
As a user experience designer, I seek solutions to problems. I research, empathize, idle and think divergently. My role is to project a user interface that allows the customer to explore a product from start to finish.
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Let me tell you the story that brought me here.
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A winner project
In 2009 I won the Aurelio Blanco Industrial Design Awards with the Gélica project. A seat convertible into a table with a simple turn. I had to deliver a 1:2 scale model that I built with the materials proposed in the project report: iron tube, polyurethane foam, aluminum sheet or leather to line the seat.
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The pharmaceutical industry
I have designed packaging matrices, blisters and leaflets for medicines as important as Actos, Cialis, Strattera or Zyprexa. In the pharmaceutical sector there can be no error in the process, so the exhaustive review of the work in terms of information, color, language or accessibility, is even more important than the design itself.
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Even my wedding invitations
My passion for graphic design led me to design my own wedding invitations among many other ideas... And yes, I got married on a Thursday morning ;)
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A book to my son
I decided to write a book to my son to try to tell him our experiences during his first years of life since, due to neurogenesis, he would erase all his first memories to store new learning. As the passage of years alters perception, by the time he was older and wanted to tell him, I probably wouldn't feel it the same way, I would have forgotten many things, or my brain would simply distort reality to justify that it happened. So I decided to leave it reflected as it was. This project took me more than three years and 246 pages.
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Drawing and sketching
I also like to draw and lately I'm doing some sketches with the technique of alcohol markers.
Here you can see some examples:
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