Even my wedding invitations
My passion for graphic design led me to design my own wedding invitations among many other ideas... And yes, I got married on a Thursday morning ;)
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Method
Research
Once someone told me: "research is everything". At the time I did not understand the magnitude of the sentence, but as I have been undertaking ux projects, I have realized that he was right.
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In my opinion, carrying out UX research methods when approaching a digital project is vital to achieve a project with a successful user experience. We must extract information about the product or service and know the needs, perceptions and ratings of the users to whom the product or service is directed.
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The first step I use is simple, internet search. Netnography is a research method on digital interactions that facilitates data analysis and allows results to be obtained in an agile way. It also gives you a good idea of what's happening in that digital product.
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Project "Buy a ticket". November 2021
Empathize with the user. Through surveys, interviews or focus groups we must understand who is our user and what they need. Identifying motivations, brakes, needs, expectations, understand the mental model of users, is the key to define a problem and cover a specific need in a useful way.
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I extract the most important insights and take them to an Affinity Diagram to finish understanding the user in an Empathy Map that will give me an idea of what thinks, what says, what does and what feels.
Project "Microsite". February 2022
Then I can build my User Persona, the journey he or she would do, and where my digital solution will come into the equation. At this time, it is very important to evaluate all possible scenarios and ask yourself: What could go wrong?
Project "Feature for Bolt". February 2022
I use to make a benchmark about what the competing companies are doing because it will offer us patterns and good practices that we can later apply to our design.
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It is also useful to look at other digital products that have some kind of relationship with the product we work on, even if they are from different sectors, as they can give us very interesting and innovative ideas.
Project "E-commerce". December 2021
Define
State your users' needs and problems.
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In the Define stage, I organize the information I have gathered during the Empathize stage. I analyze my observations to define the core problems I have identified up to this point. Defining the problem and problem statement must be done in a human-centered manner.
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The value proposition is always the solution to fit into the problem, but it must also provide benefits that a company is delivering to customers who buy its products or services.
Project "Wellness". December 2021
Ideate
Challenge assumptions and create ideas.
During the third stage of the design thinking process, I am ready to generate ideas.
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There are hundreds of ideation techniques you can use, such as Brainstorm, Mindmap, Worst Possible Idea or Strategy Lean Canvas. Brainstorm and Worst Possible Idea techniques are typically used at the start of the ideation stage to stimulate free thinking and expand the problem space. This allows you to generate as many ideas as possible at the start of ideation. You should pick other ideation techniques towards the end of this stage to help you investigate and test your ideas, and choose the best ones to move forward with, either because they seem to solve the problem or provide the elements required to circumvent it.
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When I'm in the ideate phase, I like to do it by hand. Put it on paper.
Project "Teddy" . May 2021
Then I start drawing the sitemap to stablish the navigation flow and start making the first prototype in low quality.
Project "The Speak App". November 2022
When I have a clear idea of the solution, I move on to creating the identity of the product. This is something very important because the color, typography, illustrations, components and any other visual element of the interface, must be in line with the brand attributes that we want to communicate.
To try to get closer to what I want to express, I design a moodboard and then the style guide.
Project "Editorial design". January 2022
Project "Teddy". May 2021
Prototype
Prototypes are used to test and validate possible hypotheses and functionalities that can add value to the end user. The utilities for which to usually create a prototype in UX are; check if a design has logic. Detect and test errors.
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Once I have a lowfi prototype on which I have made comments, variations, changes and repetitions, I begin to capture my idea through wireframes. Prototypes of medium quality in grayscale that I interact in Figma to be able to test with users.
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Project "The Speak App". November 2022
After analyzing the responses of the users in the testing and iterating on the midfi prototype, I start designing the prototype in high definition.
Project "The Speak App". November 2022
A design system is a set of patterns and standards that help us manage the design of our digital products in an agile and coherent way. With it, we will create a centralized, scalable, reusable and shared visual language with which we will ensure that all team members (design, content, development and QA) are on the same page and collaborate rowing in the same direction.
Project "The Speak App". November 2022
It is time to present the product in an attractive and visual way and iterate on it whenever we find something that fails, that does not work as we expected or that simply must change by demands of the current time.
Project "The Speak App". November 2022
